1 stakeholder backing this idea
all in one national website that organises young peoples lads/girls holidays, no fuss, no hassle, no headaches, simple
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You know what its like, trying to organise a holiday with your pals can be a night mare, who handles the money, how much is it going to cost, where should we go, what hotel should we stay in? that's where my idea comes in! an all in one website which helps young people to organise, plan and book their holiday directly threw the website, every thing you need under one roof! customers will be able to choose where they want to go, where to stay, what flights to catch, what transport to use, who pays for what, how much each person pays, and decide on all these issues. The website will act as an agent for its customers and it will plan, organise, and deliver what the customers want and what is available for the customers. There will be no need to search around for the best deal, the website will do that for you! the websites revenue will be generated from a small service charge and advertisement opportunities on the website available to everyone.
Booking a holiday can be very stressful for young people, the websites goal will be to make booking a holiday stress free and simple for young people, it will provide advice and organise every aspect of the customers holiday from travel to and from airports all the way up to booking tickets for events at the holiday location in advance. The websites unique selling point will be its amazing in depth organisation for customers, the service will provide everything the customers need on their holiday! and this level of customer service will make it stand out from competitors and be the number one destination on the internet!
The website and business as a whole will take less than a year to construct and pick up from the ground, the business will be easy and quick to set up if credit is readily available, one of the biggest start up costs will be marketing and getting the website out there and making the public aware of the websites existence. The marketing strategy will first target local people in my area and i will most certainly advertise on sixthform/school/college/university campuses as well as the social media, as revenue increases i will expand my target audience and target a wider area of potential customers. The business will expand as time goes by and as sales revenue increases, targeting local people which you are very aware off will make the business investment less risky and increase potential for success. My plan is to eventually expand the business il it becomes recognised nationally.
The main concern is the amount of awareness the website will get during the early start up of the business, a very good marketing strategy is needed and i am confident that i can deliver a very successful marketing strategy, also as sales increase expansion of the business is essential to keep up with demand therefore the number of employees will increase as demand increases.
I have a lot of experience in running a number of small businesses and business ventures starting off at a young age in school, i currently run an on line small successful business selling clothing merchandise. To be successful in business you must know what the market wants and more importantly what the market needs!
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